COORS LIGHT : Super Bowl 2025 Commercial

In 2024 I got a chance to contribute designs to director Matthijs van Heijningen's (THE THING 2011) COORS LIGHT Super bowl 2025 commercial, and once again I had the privilege to work with one of my mentors and creature creation masters, Alec Gillis of STUDIO GILLIS. I've only ever worked on 2 commercials and they both aired during the Super Bowl!
I was tasked to come up with some character designs for an anthropomorphized sloth, with a more distinct look and personality, with strict constraints to allow a human performer to wear the suits.